40 Hidden messages in Brand Logos


Great logos can look really good without being overly clever and surprisingly some of the best known brands have incorporated clever hidden messages within the logo that many of us haven’t even noticed! British plastic business card printer Oomph! has compiled a nice list of these logos, see below:


VMAL 3D Animation Showreel


3D Animation

As well as static CGI’s for building developers we also excel in 3D animation.
View our new 3D animation show-reel . Give us a call to find out what we are capable of.

Directional signage at Alexander House



Hi All,

VMAL create gorgeous professional signage and finally we are putting up directional signage at our own Offices – Alexander House!
Here are our signs in Darren’s office waiting for Garry our fitter.

Shana Tova greetings from VMAL



Shana Tova greetings from VMAL

Is your branding, marketing or website not Attracting clients ?

NEW Union flag for post Scotland independence



As reported widely, the Union Jack that we all know fondly and has been our national flag in its current format for over 200 years could be changing if Scotland votes yes on Thursday.
VMAL a london based design agency has been entrusted the task of redesigning the Union Jack for post-independence Scotland if that happens.
Ok only joking!, but here are some versions amongst them some serious contenders:



This version is the one we know and recognise, and have had since 1801


This version is leaves out the St Andrews a white diagonal “Saltire” cross on a blue background and replaces the white background with a navy blue to contrast with the royal blue thereby keeping the original iconic shape of the flag but in effect removing the St Andrews flag.


This version also leaves out the St Andrews cross and replaces the entire white and Royal blue background so that there is no remanant of the St Andrews cross.

This version is a very likely contender as it leaves out St Andrews cross and keeps the white coloured background of the St George’s and St Patrick’s Crosses.


In the next versions we retain the iconic shape of the three crosses but in order not to represent Scotland we have changed the complete colour scheme:


This version is in classic racing green reminiscent of Britain’s great motor history and a homage to Ireland’s national colour. This version of the Union Jack is similar to ones emblazoned on the roof of Foxton’s Fleet of Minis!


This version is my favorite! The colour of England’s Crosses are red, and orange is a softer red, besides looking nice and retro!


This version is a very nice compromise as purple is a cross between red and blue of the orginal flag.


This version is a post-ISIS version that we created to future proof the flag since they aim to rule the world. ( I hope I am joking …)

Interactive Media Award for VMAL


Interactive Media Award

Hi Everyone,

The VMAL website has just scooped an Interactive Media Award – and I am not surprised! are you :)





Marketing yourself or your business – what you need to know




Here are 5 W’s of Marketing yourself or your business:

1) Who – Identify customer groups
2) What – What are their needs
3) Why- Why should they buy from you?
4) Where – Where can I catch them to sell to them
5) What – Identify the media

There is also an H…
How – measurement of KPI’s that give you the ROI

Lets run through the 5 W’s first…

1) Who – before Identifying who you think your ideal customer is or what broad appeal your product or service has you should do some research.
Many businesses have failed because they relied on a whim of someone who liked a particular food or type of clothing only discover that it was a subjective need or taste.
A fashion brand once invested a lot of money in the early eighties is a pair of trousers that had a wide rubber inner waistband so that people could wear the trousers round their stomach without it falling down to their waist .. yes you got got it,most people wear their trousers at their waist! and yes; it did fail!
So do some research first search Google , that is a good starting point, look at your competitors, conduct a survey in your local area or if you have the money contract a Marketing Research company – this will tell you the “Who” and maybe answer the next question…

2) What are their needs, You need to market a product to your customers needs, hopefully you have recognised a real need for what you are marketing but you can actually create a need…Hagen Dasz created a market for ice cream in the winter by marketing  it as an appealing and indulgent.

3) Why – the reason why they should buy from you is because you or your product is unique – this is your USP – unique Selling point.
A good exercise in working out your USP is by creating a tagline or strap-line or in Networking terms your 30 second introduction.

4) Where  - see example in my previous post in June http://vmal.co.uk/?p=2445

5) What – What method will I reach my client:

TV or Billboard campaign – Both these types of advertising are for businesses with big budget who want to raise awareness of their product.

Email campaign – if you use an email service such as Mailchimp, Aweber or others  - An Email campaign has an added benefit of being easy to track who has opened your email.

Do I do a leaflet drop – This is a relativity low cost marketing method but not as cheap as email!

Social media or Google Adwords campaign – you pay per click but can bring good and targeted ROI

A Website is both an online shopfront and if created with marketing in mind can capture leads for a targeted campaign.


VMAL is invited to the DBA ( Design Business Association)


VMAL joins the DBA


We are pleased to announce that we have recently been approved to become a member of the Design Business Association (DBA) – the trade organisation for the UK design industry.


The purpose of the DBA is promote professional excellence. As a multi-faceted design agency with a focus on creating brands and formulating complex web solutions VMAL is always looking to understand the clients business  goals and work together with the client to use branding, marketing and design to improve their image with a particular focus on improving customer loyalty.


Our membership of the DBA is to reinforce our commitment to providing excellence in all aspects of our service  including confidentiality and professionalism in line with the DBA guidelines.


John Scarrott, Membership Director of the DBA says:


We are pleased to welcome VMAL Ltd to the Design Business Association. A particular focus for the DBA is to be useful to those design agencies that have an ambition to grow and develop both themselves and their business relationships with their clients.
Part of this is a commitment to a set of professional values and we look forward to supporting VMAL on their journey.”


For further information on the Design Business Association please visit www.dba.org.uk.


You are a brand!


Your brand is not only your logo,
its also about you!

A senior Coca-Cola executive once said “If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business”

Even the Coca Cola brand which is arguably the biggest global brand, is not a brand simply because of the style of the font they use in their logo…

Branding is not all about your logo colours and your business card it is just as much about you and are just as much a brand as Coca-Cola, Pepsi or Apple.

Try and imagine yourself as your own brand manager.
Stumped? don’t know where to start?

Let me start you off … What makes your service or you different from your competition?

If you can’t think of anything, think what you have done to make yourself stand out.
How do you differ from your direct competition?
What would your clients, co-workers or colleges think of you as your greatest strength?
Are you efficient in getting back to the client and keeping them up to date of progress?
Can you offer a personal caring service to the client?
If anything stands out try it in your marketing – it will ring more true!
Maybe avoid a clichéd oft use “ we are big enough to cope and small enough to care”! but a good copywriter can help you out on that front.

Once you have the right wording in place and that reflects you and your company make sure the branding matches that and you will have a winning package.